Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Creator: Carlson, Jamie , Gudergan, Siegfried P. , Gelhard, Carsten , Rahman, Mohammad Mahfuzur
- Resource Type: journal article
- Date: 2019
Heterogeneity in dynamic capability configurations: equifinality and strategic performance
- Creator: Gelhard, Carsten , von Delft, Stephan , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2016